I’m sitting in The Cheesecake Factory with my good friend Sara and I think, “What is it with The Cheesecake Factory? Everybody loves to eat here!” Well, obviously, it’s the cheesecake! But there is something intriguing about the guests…we are surrounded by the most eclectic group of people: parents with small children, high schoolers dressed up for Homecoming, a “girls night out” group, some older couples, some younger couples, some people who are not sure if they are going to be a couple….
So, what is it about The Cheesecake Factory? Is it fantastic marketing? Atmosphere? Great food? Great service? All of the above?
Maybe, when we talk about how to be a church, maybe we should think about experiences like eating at The Cheesecake Factory.

